Blue Cross Blue Shield
Agency: mcgarrybowen
We had already heard about YouTube sensation Sam Gordon before mcgarrybowen approached us to film this project. We had worked with Blue Cross Blue Shield before and were excited to kickoff their new Faces of Fearless campaign with this story. We flew to Salt Lake City and filmed Sam in her natural habitat: her home and the football field next to it.
Below is the custom marching band track we composed to open the video. The first 6 seconds are the original track – a marching band recorded from far away and in mono – everything from 7 seconds on is our remake, which was actually composed and recorded all in the computer. Click play to have a listen to the before and after.